This challenge was to design a poster for ACT Region Crime Stoppers that could be used to promote the tag line ‘See Something. Hear Something. Say Something’.
Almost one hundred entries were received. The winning entrant was taken on a donated helicopter ride and the winning artwork was converted into a poster that was displayed on the ACTION buses network for several weeks. ACTION donated the poster space.
A publicity campaign promoted the competition, the winner, the helicopter ride and ACTION’s involvement.